Midland Rover Owners Club Limited

The Midland Rover Owners Club is a club for Land Rover owners and enthusiasts based within 50 miles of Birmingham. It is affiliated to the ALRC and Motorsport UK.

The club was founded on 25 January 1967 at the Garrick Hotel in Stratford-upon-Avon by 84 members, after the Rover Company handed its owners' clubs to the owners. It has been a limited company since 1981.

Regular activities include off-road trials, green lane runs, camping and caravan weekends, and social gatherings. The two-day trial, The Majors, remains the highlight of the year, alongside the annual dinner dance. The club also runs MROC 4x4 Response since 2007, a volunteer organisation for flood and emergency support.

Membership is open to anyone who owns a Land Rover or simply enjoys being around them; spectators are also welcome at events.